How to Get Publicity for your Brooklyn Business

By Jon Davis

Brooklyn is a bustling and diverse borough, and with the right publicity, businesses can reach a wider audience and stand out in a competitive market. But it’s not easy standing out. And finding the right PR agency can be even harder.

Finding the best PR firms in Brooklyn requires some research and evaluation. Here are some steps you can follow to help you find the right PR firm for your needs:

Define Your Goals

Before you start looking for PR firms, clarify your objectives and what you hope to achieve through their services. Whether it’s increasing brand awareness, launching a new product, or managing a crisis, knowing your goals will help you find a firm that specializes in your area of interest.

  1. Ask for Recommendations: Reach out to colleagues, friends, or business associates who have worked with PR firms in Brooklyn. Their experiences and insights can be valuable in guiding your search.
  2. Search Online Directories: Utilize online directories and databases that list PR firms in Brooklyn, NY. Websites like PRSA (Public Relations Society of America) or PRovoke (formerly The Holmes Report) often have comprehensive directories that can help you discover various agencies.
  3. Check Online Reviews and Testimonials: Look for client reviews and testimonials on the websites or social media pages of PR firms you are considering. Positive reviews and feedback from previous clients can indicate the firm’s competence and reliability

Review Portfolios and Case Studies

Visit the websites of PR firms to explore their portfolios and case studies. This will give you an idea of the kind of work they have done in the past and their success stories.

  1. Evaluate Experience and Specialization: Assess the experience and specialization of the PR firms. Consider if they have worked with businesses in your industry or have handled campaigns similar to your objectives.
  2. Consider Company Size: Think about whether you prefer a large, well-established firm or a smaller, more personalized agency. Each has its advantages, and the right fit depends on your specific needs and preferences.
  3. Assess Communication and Chemistry: Schedule meetings or calls with the PR firms you are interested in. Pay attention to how well they communicate and whether you feel comfortable working with them. Good chemistry and open communication are vital for a successful partnership.

Inquire About Strategies and Tactics

Ask about the strategies and tactics the PR firms plan to use to achieve your goals. They should be able to outline a clear plan tailored to your needs.

  1. Discuss Budget and Fees: Make sure to discuss the budget and fees upfront to ensure it aligns with your financial capabilities and expectations.
  2. Ask for References: Request references from the PR firms to speak with their previous clients directly. This will give you a more comprehensive understanding of the firm’s performance and client satisfaction.
  3. Trust Your Instincts: Ultimately, trust your instincts. Choose a PR firm that not only meets your criteria but also feels like the right fit for your business and vision.

By following these steps and conducting thorough research, you’ll be better equipped to find the best PR firm in Brooklyn to help you achieve your business objectives. If you’re looking for a local PR agency that is both affordable and works with startups, check out MACIAS PR. You can get a free PR estimate and strategy by clicking here.

About the Author

Jon Davis is a freelance journalist and writer in Brooklyn. He’s also spent years working in publicity with some of the biggest startups out of NYC.